Here are two words that have been completely misunderstood and misused: They are “Digital” and “Transformation.” You may also know these two words when put together as “Digital Transformation.”
What’s also interesting is that if you ask any Chief Digital Officer what their job is, they will tell you that it has almost nothing to do with their digital strategy. It’s all about transformation.
I wanted to tackle a big myth about digital transformation in 2020 that any company pursuing a digital transformation must overhaul everything to compete. And in reality, that is far from the truth.
In fact, anyone pursuing a complete overhaul will find themselves on an island.