Farmers Insurance Group is an American insurer group of automobiles, homes, and small businesses that also provides other insurance and financial services products. Farmers has more than 48,000 exclusive and independent agents and approximately 21,000 employees.
Farmers is quickly transforming into an innovative industry leader while embracing the digital and technological changes needed to accelerate the delivery of products and services that customers expect.
Farmers partnered with Prime TSR to create a common definition and secure view of a customer, as an individual, across all product lines. This transformational project resulted in increased customer satisfaction across all lines of businesses, and the new ability for marketing to create a personalized cohesive experience across all of their product lines.