Yeah, yeah. Really quick, I think this ties into the last question really well. You said it. How does it tie into your customer platform, your whole customer experience, that concept of customer 360o nowadays, where you want to get a view of the customer from all of the different angles. Your customer is probably also using web interfaces to submit information. They might be dialing and talking to live people to submit information. They may even be showing up at your store to buy things, such as Whole Foods would be a great example.
How many people could you tie into this information? Again, this is where it gets, like Wally said, a little bit scary. Amazon now has the ability to see what you're ordering on Amazon, like maybe groceries or retail-wise, and what you're going into Whole Foods to buy, perhaps groceries or retail-wise. They could, for individual people, understand, "Oh, this type of person purchases this thing here, and purchases this thing online". Again, targeting those experiences more, hyping things up more, or even targeted advertising more.
You want to, again, bring in that data into your full view of the customer. That would include what your customer is now ordering through Alexa verbally, versus the keyboard, versus going into the store, versus calling somebody on the phone? Get all of those together in the same space, and you could do some exciting things, especially if you start tying AI into it. You can get really scary then. Hopefully, nobody creates Skynet. I'll put it that way.
You want to. Obviously, any company that designs one of these immediately wants to capture every single thing that you're ever and possibly saying. There's been a lot of suspicion and conspiracy theories about that in the past. Beyond that, you really do, from the user experience, when the app is being activated by voice to be used, you want to capture how it's being used, and then target it better for your customers and consumers about, "Hey, this specific feature functionality is possible".
It's very much like Google Analytics, I assume, for a website. Think of it that way. Everyone loves to capture Google Analytics for their websites because they know which features and functions are hot. You want to do the same thing for your Alexa or other devices, capture all of that. Wally, are there any others that you can think of data-wise, big data processing?